Articles 14: the ad campaign

The advertising business is always coming up with new techniques. Ovelle Pharmaceuticals, the Irish maker of Elave skin care products, recently launched an innovative campaign to promote its wares. The products are free of harsh chemicals such as sodium laureth sulfate, parabens and perfumes, which can trigger skin flare-ups.

There have been a lot of articles written about the web advertising campaign. Nothing to Hide has nothing to hide, as you will see if you check out the site here. A 60-second clip is here.

The managing director of the company, Joanna Gardiner, makes a cameo appearance in the video. (But she's not the host of the clip, as some articles have mistakenly stated.)

Apparently sales have risen significantly since the campaign was launched about a month ago. Unfortunately, you can't purchase Elave items in North America.

40th anniversary

It's been four decades since the release of the Beatles' monumental and influential Sgt. Pepper's Lonely Hearts Club Band album.

Here in 2007, 40 years later, it might not be obvious to some how important this album was (and is), and how much impact it had on the music and social scene of the 1960s and the Summer Of Love.

Though it's not my favourite Beatles LP, I still think this is one heck of a record. I wrote about it in my album spotlight last year. As I said then, "Sgt. Pepper's Lonely Hearts Club Band is so much a statement of its time, yet it still reverberates through the world of music four decades after its debut."

back again / 401 / carefree highway

At long last, Brain Capacity resumes publication. I could tell you that I've spent the last five months travelling the world, seeing exotic sites, jetsetting with the rich and famous ... But I won't because it's not true. I've just been busy with life.

This is the 401st post to this blog, so I have to refer to the freeway that is often called "the main street of southern Ontario" - the McDonald-Cartier Freeway, more commonly known as Highway 401.

Luckily, I don't have to drive on this road every day to commute to work. But it is a great throughway, though it's pretty busy these days. You can see highway views of the GTA at the COMPASS Traffic Cameras site. There's also a thorough article about the highway at Wikipedia.